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Sustainability

r-PET. 95 percent recycled plastic.

Pure Arctic bottles are made from recycled PET, a plastic produced from used PET packaging. Single use, not for refilling, but built to return to the material stream after use.

Stones under clear running water in a Norwegian mountain river

95%

recycled plastic in every bottle

Macro of a branded Pure Arctic bottle with the label filling the frame

What is r-PET?

r-PET (recycled PET) is PET plastic that has been melted down and used again. Pure Arctic bottles are made from 95 percent recycled material. The rest is new PET, needed to give the bottle enough strength and clarity.

r-PET reduces the need for new oil-based plastic production. Every bottle you order helps keep plastic in circulation rather than in nature.

Recycling after use

The deposit-return systems in Norway and Sweden take r-PET bottles, and after return the bottle is melted down and becomes new r-PET packaging. How much material comes back depends on the bottle actually being returned, and on how label, glue and cap are sorted.

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